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View The BlogUmbro x Slam Jam: House Rules
Umbro has teamed up with Slam Jam to explore the space between the lounge room and the pitch. The collection pulls from the visual language of old British homes: folk patterns, cottagecore textures, and reworks them into a football wardrobe. Home, here, isn't just where you live. It's where you get ready, where you wait around, and where you recover.
The first half of the collection looks inward, at the small rituals around matchday. Wallpaper-inspired prints, traditional knit patterns, pearl buttons, velvet tracksuits, foulards with masked-eye graphics, caps, wool beanies, and a fanny pack bring familiar domestic touches into a football context. The knitwear sits somewhere between fan memorabilia, hand-me-down craftsmanship, and terrace uniform.
Shop The Slam Jam Collection
The second half turns things up a notch, more controlled, more polished. Think authority, regulation, concealment. Censored kits and masked details give this side of the collection a sharper, more institutional edge.
Together, the two sides play off each other, intimate against controlled, familiar against institutional. It's the domestic world of classic British interiors, dropped straight into the codes of football culture.
The Slam Jam 'House Rules' collection is live now.
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Umbro x Butter Goods
UK sportswear royalty meets Australian skate culture, round two. Picking up where Umbro's 100th birthday collaboration left off, the diamond and the heart return again.
Shop Diamond Applique CrewneckShop Terrain Cap
The first collection kept things tight: eight pieces and a shared logo. This one goes further, a full range spanning training gear, terrace layers and archive references.
Shop Crest PoloShop Long Track Shorts
It's built on the overlap between nostalgic football culture and 90s skating, closer to each other than they first look. Umbro's archive lends the language: Grace In Victory, The Original Training Product, The Choice Of Champions. Butter Goods brings the wink.
Shop Victory Polo
Shot and styled like a vintage football magazine, built to be flicked through rather than scrolled past.
Shop Poncho Plaid
Umbro x Butter Goods is September 18th.
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HAFH: Italy
Coffee first. Then football. That was the order in most Italian households across Melbourne, whichever village you came from, Calabria, Sicily, Napoli, Abruzzo. The accents changed, the Sunday didn't. Mass in the morning, calcio in the afternoon, and a jersey handed down like it meant something. Because it did.
Carl pictured with lifelong friend Franco at Pausa Pranzo, their local coffee spot.
This edition follows some familiar faces around Melbourne's inner north. Carl Valeri, Socceroo, Azzurri blood, a career built on both sides of the world, pictured catching up with a lifelong mate at Pausa Pranzo, their go-to Italian coffee spot. Enzo, still behind the pizza oven at Pizza e Vino in Northcote, jersey on under the apron. And coming up behind them, a new wave of NPL talent carrying the same heritage into the next generation.
Shop The Italia KIT
The shirt itself pulls from Italy's icon Azzurri blue, the tonal print running through the fabric, the tricolour trim on the cuffs.
A jersey that still fits three generations later.
Umbro's Home Away From Home: Italia collection launches August 28th online.
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Away Days Collection
Football culture doesn’t stop at the final whistle. It follows supporters onto trains, through stations and across borders, wherever the away leg takes them. Umbro’s new Away Days collection pays tribute to that pilgrimage, and the people who make it season after season.
Shot across platforms, departure boards and the in-between spaces of transit, the campaign captures that particular kind of anticipation, the hours before kick-off spent moving through a city that isn’t yours. Luggage in hand, kit half-hidden under a jacket. The waiting is part of the ritual.
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The collection draws on terrace culture and the Casuals movement of the 80s and 90s, when English fans travelling to Italy first blurred the line between football and fashion. Signature pieces include the Shersey, an away jersey reworked with formal shirting details, the Pinstripe Drill Top, bringing 90s training wear into a sharper contemporary shape, and the Trench Coat, a nod to the coaches once seen wrapped up pitch-side. Manchester and Milan sit at the heart of it, British tailoring meeting understated Italian sophistication.
Devotion, destination, dress, Away Days brings all three together in one confident read on what it means to follow the game away from home.
Umbro’s Away Days collection. Part 1 available now. Part 2 available 11.09.26. Exclusive to umbro.com.au in Australia and New Zealand.
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